When reading that title, you may want to say "Branding myself? Melody, what are you talking about? I am not a cow and we are not on a ranch." Ha ha ... Well, of course that is not the kind of branding I am speaking of.
I am talking about branding YOURSELF in the Internet Marketing Industry.
It is very important that you do not promote your business on the front end. Instead, you need to promote YOU, and you need to be promoting yourself as a leader and someone that others can trust and feel confident that they will learn marketing from. I've said it before and I am sure you will hear me say it again ... In the end, people do not want to join a business, they want to join with a person ... A person they feel confident will not leave them in the dust, high and dry and alone, not having a clue what to do.
You may be thinking, "Okay Melody, but how do I brand myself a as a leader? I do not know everything you know." Well, I didn't start here, believe me. I got started by making a video, writing an article or blogging about something as I learned about it. Get in the habit of sharing your new found knowledge. After reading this blog, go make a Youtube video on branding yourself and how important it is. Sure, you will learn even more as you go along, but believe me, people just want to know that you are willing to teach them. You may be teaching as you learn it yourself, but that is okay.
Trying to push off your opportunity every time you come in contact with someone is a sure road to failure. Without even realizing it, they are saying ... "This is just about the product or company ... what are YOU going to do for me?"
Make sure your capture pages are branding you, and not the business opportunity or product. This is one of the biggest common mistakes I see marketers making. When someone rants and rave that they can give you a duplicated squeeze page ... say no thank you. You want to be able to ad a video or audio and picture that brands you. If you can't, there are many free and inexpensive ways to build your own squeeze page. I can help you do this.
Think about it ... when my teenagers need a pair of jeans they think "Abercrombie" or "American Eagle". Those company's both sell jeans but they are not known as a jean store ... they are known by the BRANDED name. So if your opportunity is in the travel industry, or vitamin drink, or cash gifting, or advertising ... it all boils down to the fact that they are all ways to work from home online, so when someone starts looking to work from home online, you want to be branded as a leader in the industry that they know they can work with and trust.
Don't get overwhelmed, just let it sink into your head that you have to start branding yourself in EVERYTHING you do as an Internet Marketer. Then we can move on from there and I can show you exactly how to do this.
Branding yourself in this industry is one of the most important and crucial things to do to insure your success as an Internet marketer.
Thursday, April 30, 2009
Internet Marketing Coach And Mentor Melody Miles, Explains Attraction Marketing
If you have been marketing online for any length of time you have probably heard this phrase more than once... ATTRACTION MARKETING or LAW OF ATTRACTION MARKETING
However, hearing something doesn't explain what it is. I come across people all the time that are familiar with marketing terms and technique titles but do not fully understand them. Therefore, they are not succeeding in their marketing efforts. It is my goal as an online coach and mentor to "turn on the light bulb" so that you are no longer in the dark.
So what is ATTRACTION MARKETING or LAW OF ATTRACTION MARKETING?
A good example of ATTRACTION MARKETING is the fact that you are reading this post. Why? What made you click on my website link after watching one of my videos, or Google my name, log into my social community, or visit this blog, read my story, or even this post? You saw a video, or a tweet post, or a press release ... something that caused you to personally and professionally click with me. Something that made you want to hear more from me, learn more about me, and then even learn from me and possibly work with me. Correct? Well, that is LAW OF ATTRACTION MARKETING in action.
We are all different. We all have different personalities and even different ways of looking at our businesses and marketing. My style is not for everyone. There are people that may not "click" with me, and that's okay. There are people I do not click with. That's okay too. In the end, people do not want to join a company, they want to join a person. Someone that they feel can help them achieve their goals by teaching them the things they need to know, and guiding them in the right direction.
So don't duplicate written content from other marketers. Stop comparing yourself to others. God made you the way you are for a reason. Be yourself and market yourself to others. There are people out there that will "click" with you and want to work with you simply because of YOU ... simply as a result of THE LAW OF ATTRACTION.
However, hearing something doesn't explain what it is. I come across people all the time that are familiar with marketing terms and technique titles but do not fully understand them. Therefore, they are not succeeding in their marketing efforts. It is my goal as an online coach and mentor to "turn on the light bulb" so that you are no longer in the dark.
So what is ATTRACTION MARKETING or LAW OF ATTRACTION MARKETING?
A good example of ATTRACTION MARKETING is the fact that you are reading this post. Why? What made you click on my website link after watching one of my videos, or Google my name, log into my social community, or visit this blog, read my story, or even this post? You saw a video, or a tweet post, or a press release ... something that caused you to personally and professionally click with me. Something that made you want to hear more from me, learn more about me, and then even learn from me and possibly work with me. Correct? Well, that is LAW OF ATTRACTION MARKETING in action.
We are all different. We all have different personalities and even different ways of looking at our businesses and marketing. My style is not for everyone. There are people that may not "click" with me, and that's okay. There are people I do not click with. That's okay too. In the end, people do not want to join a company, they want to join a person. Someone that they feel can help them achieve their goals by teaching them the things they need to know, and guiding them in the right direction.
So don't duplicate written content from other marketers. Stop comparing yourself to others. God made you the way you are for a reason. Be yourself and market yourself to others. There are people out there that will "click" with you and want to work with you simply because of YOU ... simply as a result of THE LAW OF ATTRACTION.
Labels:
attraction marketing,
internet marketing,
massive marketing success,
melody miles,
online,
training
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